The Euronics debut on The X Factor,
November 2009.

Europe's biggest electrical retailer launches its 2009 Christmas campaign in one of the most-watched slots on Saturday night telly – with a little help from Momo.

When Thinking Juice Advertising approached us to come up with some ideas for a group of singing plugs, we knew that putting a smile on everyone's faces with this one would be a challenge to take seriously.

Putting forward three jolly catchy ideas for the sparky new soul group's 30-sec single, the client eventually chose this idea, written, performed and produced by experienced songwriting team, Olu Rowe and Lou Taylor.

Additionally arranged and co-produced by Timo Peach, with some helpful talent from Pete Whitfield's strings and some clever blokes with horns, The Euronics' new Christmas ad makes its debut on the 20.50 ad break this Saturday night – right in the middle of ratings phenomenon, The X Factor.

To see the ad for yourself and cheer on the cheeky chappies, visit The Euronics site below – or click to the Slo-mo pages to hear the song.

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